creative direction


William Oliver Worrell

I hold aesthetic beauty at the foreground of my approach however i believe that form follows function and that everything has its place within great design practice. I have worked in the music industry for 7 years, using all of my mediums to create work for some of the biggest artists within electronic music, galvanising most recently in the campaign for Jamie Jones’s Paradise at dc10 ibiza two years running. This was complex campaign including multiple design // photographic and video approach - a 13 week campaign with deliverables running across print // billboard // Video // Photographic // Online // in-club production & merchandise. Working as lead creative // designer and having an art directorial role we picked up awards both years running for a vibrant and powerful campaign that was recognised as best in show in ibiza for both seasons and two world tours.


Design Awards Ibiza 2014 - Best Campaign 

Design Awards Ibiza 2014 - Best design illustration 

Winner @ Onrico London, 2008